Direct Mail / Guides

EDDM mistakes that get a mailing rejected at the Post Office

By Paul Burns, General Manager, Brand Boost Prints, Spokane · Facts checked · 5 min read

The short answer

The usual EDDM Retail problems at the Post Office are rule breaks like these: a piece that is not a qualifying flat, bundles not in stacks of 50 to 100 with a facing slip, the wrong or missing postage mark, more than 5,000 pieces per ZIP Code per day, or a drop at the wrong Post Office. USPS publishes the rules rather than a list of rejection reasons; each mistake below is a rule broken.

USPS does not publish a page of rejection reasons, so this list is built from its rules: if a mailing breaks one of them, the Post Office can refuse it, hold it or charge a different price. Each row names the rule and where it is written.

EDDM Retail rules to check, and the fix
MistakeThe ruleHow to avoid it
A piece that is not a flatMust weigh 3.3 oz or less and exceed 10½″ long, 6⅛″ high or ¼″ thick (DMM 143.2.5). Non-flats are parcels paying parcel prices.Check the size before you print. Size rules.
Postage mark in the wrong place, or missingThe indicia goes above and to the right of the address, larger than 0.5″ × 0.5″ (USPS EDDM page).Reserve the top-right of the address side on your artwork.
Bundles the wrong size, or no facing slipBundles of 50 to 100 pieces with a facing slip on top, showing the count, and no taller than 6 inches.Bundle by carrier route using the counts from the USPS EDDM tool.
Mixing routes in a bundleFlats are separated by delivery route using the tool’s delivery statistics.One route per bundle, with the piece count written on its facing slip. The route information goes on the back of PS Form 3587.
Too few or too many pieces200 minimum and 5,000 per ZIP Code per day.Split a big mailing across days or ZIP Codes, or use BMEU.
Dropping at the wrong Post OfficeEntered at the Post Office responsible for the routes.One drop per delivering Post Office. The tool lists them.
Missing or incomplete paperworkA signed PS Form 3587, a sample piece and any do-not-deliver addresses.Fill in the carrier route information on the back of the form.
Content that is not allowedNo personal information, handwriting, typewritten matter or bills.Keep the piece generic: a “Postal Customer” offer, not a personalised letter.

If you use a printer who mails for you

The bundling, facing slips, PS Form 3587 and the drop are done for you, which is most of what the “mailing and prep” line in the cost guide pays for. The one thing left on your side is the artwork: size, postage area and no personal data.

Sources

  1. USPS Domestic Mail Manual 143, EDDM-Retail standards
  2. USPS Domestic Mail Manual 144, EDDM-Retail payment and documentation
  3. USPS Domestic Mail Manual 145, EDDM-Retail preparation (bundling)
  4. USPS Domestic Mail Manual 146, EDDM-Retail entry (where to drop)
  5. USPS, Every Door Direct Mail: the steps, facing slips and bundle height

See your exact price

Pick your routes on the map. Printing, postage and mailing prep come out as one number, from the same pricing this guide uses.

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