EDDM guides
Every Door Direct Mail sends your piece to every address on the carrier routes you choose. These guides answer the questions owners ask before they spend money on it, with current USPS numbers, our own prices, and a link to the source for every figure.
Start here
What it is, what it costs and what the Post Office allows.
What is EDDM, and who is it for?
What Every Door Direct Mail is, who it suits and who should mail a list instead.
Read the guide →What does EDDM cost per piece in 2026?
Postage, printing and prep, with a worked example for 5,000 homes.
Read the guide →EDDM size and format rules
Minimum and maximum sizes, weight, and the postage area on the piece.
Read the guide →
Plan your mailing
Routes, frequency and the calendar.
How to choose EDDM carrier routes
Picking routes by household count, demographics and distance, with a Spokane example.
Read the guide →EDDM Retail vs. EDDM BMEU
Retail or BMEU: permit, daily limit, price and paperwork compared.
Read the guide →How often should you send EDDM?
Our advice on repeat mailings, a starting calendar, and how to test it.
Read the guide →How long does EDDM take, from artwork to mailboxes?
Printing, bundling, drop-off and delivery: the calendar, step by step.
Read the guide →
Design it and measure it
What to expect back, and how to know.
What EDDM response rates can you expect?
What the published benchmarks say, and a break-even you can work out yourself.
Read the guide →How to design an EDDM postcard that gets responses
One offer, one action, the postage area, and what to check before you print.
Read the guide →How to track EDDM results
Phone numbers, QR codes and offer codes, and how to read the results.
Read the guide →
Compare and avoid mistakes
Other ways to mail, and what gets a mailing sent back.
Local
Real route and household counts for the Inland Northwest.
Ready to price a mailing?
Pick routes on the map. Printing, postage and mailing prep come out as one number.
Price my routes