Direct Mail / Guides

How long does EDDM take, from artwork to mailboxes?

By Paul Burns, General Manager, Brand Boost Prints, Spokane · Facts checked · 4 min read

The short answer

With us, an approved EDDM mailing is printed, bundled and dropped at the Post Office in 3 working days, and we plan for it to reach homes 2 to 4 working days after the drop. We tell customers to allow 8 working days from a paid order with approved artwork to mailboxes. USPS itself does not guarantee delivery of Marketing Mail within a specified time, so the second half is a planning range, not a promise.

The calendar, step by step

From artwork to mailboxes at Brand Boost Prints
StepWorking daysWho controls it
Artwork approved and order paid, then printed, bundled by route, faced and dropped at the Post Office3Us
USPS delivery after the drop (our planning range)2–4USPS
Buffer for a normal bad day on the press or at the counter1Us
Earliest we promise from approved order to mailboxes8

Working days exclude weekends and the shop’s closed days. The ordering page uses these same numbers: it will not accept an in-home date earlier than this.

What USPS does and does not promise

USPS states that Marketing Mail “may receive deferred handling” and that it does not guarantee delivery within a specified time. We have found no USPS page that gives an in-home number of days for EDDM, so the 2–4 day range is our own planning figure, not a USPS commitment. What we control is the drop date. Plan any promotion that depends on an exact day (an event, a sale ending) with a week of slack.

Setting the drop date

When you pay for a USPS drop yourself, the EDDM tool lets you choose a drop-off date up to 30 days ahead. When we handle it, you tell us the date you want the mailing in homes and we work back from it; if that date is earlier than the calendar allows, the order page says so before you pay.

EDDM Retail pieces must be entered at the Post Office that delivers the routes, so a mailing that crosses several delivery areas is dropped at several Post Offices.

Sources

  1. USPS Domestic Mail Manual 143.2.1: no guaranteed delivery time for Marketing Mail
  2. USPS EDDM tool: drop-off dates can be set up to 30 days ahead
  3. USPS Domestic Mail Manual 146, where EDDM-Retail is entered
  4. Brand Boost Prints production schedule for mailings (the same numbers the order page uses to refuse a date we cannot meet)

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